Category Archives: Tech

What Can The Cybertruck Teach Us About Marketing?

Tesla knows how to make an impact.

Unless you’ve been on a deserted island, you’ve heard about the announcement of Tesla’s new e-pickup truck by now. Whether you’ve deep-dived into specs or just saw clips of the failed “bulletproof glass” test, you have some idea of what the Cybertruck is (and all with no paid marketing).

From the first announcement of the Tesla car line to now, Elon Musk and his company have continued to change the car industry. But while most people look at how Tesla pushes the boundaries of automaking, their bold marketing moves is what has interested me the most. Let’s see how Tesla’s moves could yield some good tips for your business.

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Why Isn’t Your Podcast Working For You?

The new media landscape is constantly changing. From blogs to YouTube channels to Instagram influencers, there is always a new avenue for the Internet to catch the world’s attention. Even so, through it all, one of the earliest democratized digital channels has endured and is entering its prestige era. The podcast is alive and well and here are some tips to make sure yours survives and thrives.

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Smartphones and Cinema

Never before have we had the convenience of technology that smartphones have brought to society. Just 15-20 years ago, we would have had to carry multiple devices to have access to functions that are a given on current smartphones. MP3 player, telephone, computer, calculator, GPS device, point and shoot camera; having allĀ of this in a portable package is now the everyday norm. Being able to have a nexus of technology in the palm of your hand has changed the face of many industries. From the news media being supplanted (to a degree) by social media to the publishing industry having to change their model to incorporate e-books, accessible tech shifts the foundations of expectation of these and many other industries. Now it seems that these waves of change are starting to hit the shores of the cinema industry.

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Can Short Film Content Stand Against Vines & Snaps?

After reading this article on Adweek about brands increasing interest in short film content, it got me thinking about the changing face of content production. In the age of Vine, Snapchat and Instagram where video content has been distilled to a 15 second maximum, can the general public’s attention span be captured by longer narrative content? Continue reading Can Short Film Content Stand Against Vines & Snaps?