In these days of multiple social networks, it seems like every app is offering a way to say more by saying less. From Twitter with its 140 character limit to apps such as Vine with interactions condensed to 6 second video clips, you have to streamline your message for anyone to listen to it.
Even with this new reality, you have to make sure that you don’t disregard the quality of your social media messages simply because there are more of them. Every online interaction you have has the potential to bring a customer to your brand. This article (“Your Cheatsheet For Creating Memorable Design”) inspired me because while the rules set out in the article are for making great UX decisions, they can be applied to social media interactions as well. Here are some rules to follow for your daily social media interactions.
1. Watch For Chokepoints
With interaction in the social media environment being so casual and informal, it is easy to forget that you still have to make sure the process of your interactions is easy for the customer. If you want your customer to sign up for a mailing list or join your network, make the process streamlined. Don’t make the process 3 steps when it can be 2. The less resistance there is in the process, the more likely the customer will connect and look forward to more opportunities to interact. If your process is complicated, not only will the customer fail to follow through with your call of action, but they may ignore future opportunities to interact because of the previous experience. Always make your processes as simple as possible.
2. Create In Different Mediums
3. Give Back To Your Customers
Keep these 3 rules in mind as you build your social media strategy and you are one step closer to cultivating a strong social community for your brand!