Have you ever seen a brand miss an opportunity that seems so obvious you wonder if you are going crazy because they AREN’T executing it? Well, the WNBA is in the midst of letting one fall through their grasp that couldn’t be better even with an unlimited budget and a million years to plan. Follow me now…
Women’s Basketball is the Hottest It’s Ever Been
Unless you’ve been under a rock, you know that this year’s NCAA Women’s Basketball tournament was the talk of the town. It was the highest rated women’s March Madness ever, with the final championship game cementing its place as the most-watched basketball game (men’s or women’s, college or pro) since 2019. This jump into the national consciousness was fueled by stellar performances from players such as Angel Reese, Caitlin Clark, Kamilla Cardoso, Juju Watkins and Paige Bueckers. The NCAA got its moment in the spotlight, and many of these women declared for the WNBA draft, ready to bring their newfound fame and fans with them to the professional stage. But from the outside looking in, while the WNBA is receiving athletes prepared for the big time, the WNBA itself looks like it needs some more time to develop.
You Couldn’t Write a Better Story to Market With
You have intrigue with Caitlin Clark and Angel Reese being highly sought recruits this year after going head to head for championships, putting up big stats, and even setting records. You have a championship caliber recruit in Kamilla Cardoso, a defensive powerhouse from South Carolina’s undefeated squad. You have highly marketable women who can be the foot in the door to untapped demographics. And the general public knows next to nothing about them or their journey from high-level collegiate athletes to the crucible of professional sports.
Continue reading The WNBA Is Missing a Marketing Opportunity of a Lifetime