Tag Archives: marketing

Content Production, Marketing

Finals Fatigue: 4 Ways to Rewrite the NBA’s Marketing Playbook

This year’s NBA Finals peaked with 19.3 million viewers in Game 7—yet still averaged the lowest total Finals viewership since 2021.

So what gives?

The NBA still delivers on-court excellence. But the presentation of the product—the storytelling, spectacle, and sense of occasion—hasn’t evolved to meet the cultural moment. The Finals, once a must-watch event with emotional stakes and iconic branding, now risk blending into the background of an oversaturated sports and entertainment landscape.

This isn’t just a ratings problem, it’s a marketing and brand experience problem. If the NBA wants to maintain its cultural dominance, especially as it enters a $76 billion media rights era, it needs to re-imagine how it builds anticipation, excitement, and narrative around its most important stage.

Here’s what the NBA needs to fix and what marketers can learn from it.

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Content Production, Entrepreneurship, Marketing

Creatives and Engagement in the Age of Coronavirus

All around us, the fundamental landscape of how we do business is being changed. We are concerned for our continued health, our clients are concerned for theirs and you may be dealing with shelter-in-place orders. This puts many creatives in hard situations, especially those who depend on interacting with clients face to face. While you may be biding your time before you can start booking clients again, here are a few tips for staying connected and engaged with your audience during these trying times.

Keep posting!

While the unprecedented global situation may have you out of your creative flow, focus on maintaining some consistency. You may not post as often as before, but once or twice a week will keep some level of engagement with your audience. You don’t want to disappear off the radar completely. It’s completely understandable if you need to decompress or relax during this stressful time, but if you can do it, keep posting (even if its just a little)!

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Marketing, Tech

What Can The Cybertruck Teach Us About Marketing?

Tesla knows how to make an impact.

Unless you’ve been on a deserted island, you’ve heard about the announcement of Tesla’s new e-pickup truck by now. Whether you’ve deep-dived into specs or just saw clips of the failed “bulletproof glass” test, you have some idea of what the Cybertruck is (and all with no paid marketing).

From the first announcement of the Tesla car line to now, Elon Musk and his company have continued to change the car industry. But while most people look at how Tesla pushes the boundaries of automaking, their bold marketing moves is what has interested me the most. Let’s see how Tesla’s moves could yield some good tips for your business.

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Content Production, Entrepreneurship, Marketing, Social Media, Tech

Why Isn’t Your Podcast Working For You?

The new media landscape is constantly changing. From blogs to YouTube channels to Instagram influencers, there is always a new avenue for the Internet to catch the world’s attention. Even so, through it all, one of the earliest democratized digital channels has endured and is entering its prestige era. The podcast is alive and well and here are some tips to make sure yours survives and thrives.

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